Privacy Policy

401(k) Focus

401(k) Focus Online Privacy Notice

Effective Date: 6/24/202

This Online Privacy Notice is provided by 401(k) Focus and its affiliated service providers (collectively, "401(k) Focus," "we," or "our"). It applies to personal information we collect through www.401kfocus.com, mobile applications, and other online services that link to this notice.

Our business is built on trust, and we take your privacy seriously. This policy explains how we collect, use, share, and protect your personal data when you interact with us online.

Our Commitment to You

As an employer, HR professional, financial advisor, or plan participant, you entrust us with sensitive information. We use your data to deliver tailored 401(k) solutions, enhance your experience, and uphold compliance. We do not sell your personal information. When we share it, it is done under strict legal and contractual safeguards.

The Personal Information We Collect

We collect personal information directly from you, through technology, and from third-party sources. This includes, but is not limited to:

  • Name, company, email, and contact information

  • Social Security number, taxpayer ID, and date of birth (for plan participants)

  • Employment details, account balances, and investment activity

  • Data from forms, surveys, or plan participation

  • Device identifiers, IP address, browser details, geographic location

  • Data collected through cookies, tracking pixels, and usage analytics

We may store your data even if you do not complete an online form or submit a request.

How We Use Your Information

We use your information to:

  • Respond to inquiries and provide service

  • Administer your 401(k) or retirement-related accounts

  • Authenticate your identity and enhance security

  • Analyze usage patterns and improve our platform

  • Comply with legal and regulatory obligations

  • Market our products and services to you (where permitted)

We may combine online and offline data to better serve you.

Sharing and Disclosure of Information

We may share your personal data under the following circumstances:

  • With affiliates or trusted vendors to deliver services

  • With your consent, such as at the direction of a plan sponsor

  • To complete transactions (e.g., rollovers, investment transfers)

  • With service providers for analytics, cloud storage, IT support, and communications

  • When legally required or to protect our legal rights

  • In aggregated or de-identified form for business analysis

All third parties are contractually obligated to protect your information.

Cookies, Web Beacons, and Online Tracking

We use cookies, pixel tags, and similar technologies to:

  • Track and enhance your website experience

  • Personalize content and ads

  • Detect fraud and improve security

  • Conduct usage analytics

Cookies may be session-based or persistent. You can control cookies through your browser settings. Blocking cookies may impact website functionality.

Web Beacons (tiny graphic tags) are used to track page views and interactions with emails. These help us understand engagement and optimize communications.

Analytics and Advertising Technologies

We use tools like Google Analytics, HubSpot, and LinkedIn Insight Tag for analytics and targeted marketing. These may collect your:

  • Browsing behavior

  • IP address and device information

  • Engagement with email and web content

We also use Google reCAPTCHA to prevent spam and verify human interaction.

Interest-Based Advertising

We partner with third-party advertising services to serve relevant ads across websites and platforms. These services may:

  • Use cookies and web beacons to track your behavior across websites

  • Combine collected data with other information to build advertising profiles

  • Serve ads on platforms like LinkedIn, Facebook, and others

To opt out, visit YourAdChoices or adjust your browser settings.

Your Privacy Choices

You have the right to:

  • Access your data

  • Correct inaccuracies

  • Delete personal data (subject to legal obligations)

  • Opt out of marketing communications

  • Limit data sharing for advertising purposes

To make a request, contact us at [Insert Email Address] or visit our "Your Privacy Choices" page.

How We Protect Your Information

We maintain industry-standard physical, electronic, and procedural safeguards to secure your personal data. Access is limited to authorized personnel only. We regularly review and update our security measures.

Children’s Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect data from minors without appropriate consent.

Updates to This Notice

We may revise this Online Privacy Notice from time to time. If we make significant changes, we will notify you via email or prominent notice on our website.

Contact Us

If you have any questions about this policy or your data, please contact us.